Launch Your Brand
Design TEC focuses on creative talent who share a passion for sneaker and streetwear culture. The lab provides exposure to professional design tools, go-to-market strategies for entrepreneurship, and the chance to pitch for seed funding to launch a brand.
A hybrid program with virtual classes and in-field, hands-on experiences — built to sharpen your design skills, unlock your creative potential, and connect you with industry mentors.
Built for Builders
Designers and entrepreneurs, 18 and over, who already care about sneaker and streetwear culture and want to turn that into a product and a business.
No formal design training is assumed. What matters is that you have something you want to make.
A professional design portfolio, a route to market, and a place in the final pitch competition for seed funding.
What You Will Learn
- 1Culture + Design
Explore the history and cultural impact of sneakers and apparel, and master the design process from concept to prototype.
- 2Production + Technology
Understand the full production process, focusing on materials, sustainability, and bringing designs to market.
- 3Marketing + Branding
Develop strategies for brand positioning, audience targeting, and promotions across retail and e-commerce.
- 4Entrepreneurship + Business Development
Learn how to build, launch, and scale a sneaker and apparel brand — business models, strategic partnerships, and long-term growth.
- 5Portfolio + Pitch
Build a professional design portfolio and compete in the final pitch competition for the chance to pitch for seed funding for your brand.